Preparing to export

Start-up considerations

Most UK companies successfully doing business in Thailand have local representation. This is either through appointing agents/distributors or by establishing their own offices.

After pricing, technical support is the most important issue for prospective Thai buyers. A local presence demonstrates companies are serious about the market and willing to provide local technical support to partners and customers.

UK companies can approach the Thai market in several ways, including:

  • direct exports

  • appointing an agent or distributor

  • partnering with a franchisee

  • forming a joint venture

  • setting up a local representative office, regional office or regional operating headquarters

You should conduct due diligence and seek legal advice once you’ve identified your mode of entry into the market.

Contact the DIT team at the British Embassy in Bangkok for advice. See the ‘Resources’ section of the guide.

[Source: Department for International Trade (DIT)/]


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